Rising to the Challenge: Presentation to Bits to Blogs
Thursday, March 10th, 2011My theme today is ‘rising to the Digital Challenge in Difficult Times’.
Many of you will know that this is one of my favourite themes - because I think that some aspects of the new Digital environment offer us an unprecedented opportunity to do something new. To become something new. To win a new place in the hearts and minds of a society that is disaffected with the politics and economics of short-termism and instant gratification. To establish a new contract with punters that is based on meaning and validity in a turbulent world. (more…)
